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Google’s ban on pay day loan advertisements is very important. Here’s what else we must do

Google’s ban on pay day loan advertisements is very important. Here’s what else we must do

Deborah Wright, Senior Fellow, Ford Foundation

Google’s present choice to ban ads for pay day loans on its platform can be an essential move: It stops these loan providers from promoting harmful, misleading lending options to hardworking consumers who will be attempting to make ends meet. Ideally, this move from the company that is major produce energy into the customer financing industry to raised offer lower-income customers who require short-term, tiny buck loans. However for that to take place, the personal and sectors that are public to speed up their efforts and come together.

Reading responses to Google’s choice and its particular implications for payday loan providers, we thought straight back by myself experience, in my own mid-20s, of taking right out a loan that is expensive i possibly could proceed to new york. We had just completed graduate college and guaranteed a task that paid well, but until my payday that is first had been broke.

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